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about
PHI (Paradigm Home Ownership Initiative) is a 501(c)(3) nonprofit, housing, financial and credit organization. Our HUD Certified team is committed to helping you achieve financial freedom through home ownership.
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Our goal is to educate home buyers who know little to nothing when it comes to purchasing their first home or have not purchased in some time and need help with the process.
LaShana Middleton started PHI because she has always had a heart to educate and help underserved communities build generational wealth through home ownership.
​LaShana, also known as Shana, a dynamic and passionate real estate professional who is
revolutionizing the industry.
With more than two decades of experience in Atlanta, Georgia, Shana originally hails from Dublin, Georgia.
Proudly serving as the broker and owner of Paradigm Realty, she's making dreams come true in Georgia, South Carolina and abroad.
A dedicated real estate professional, Shana channels her energy into educating individuals about the power of owning a home.
She designs and implements engaging seminars, helping homeowners enhance their credit scores, explore mortgage opportunities, and fully grasp the value of homeownership. Shana's influence doesn't stop there.
As a captivating professional and speaker, she takes on the role of training and teaching fellow real estate agents. Her specialty lies in transforming home buying seminars into powerful lead generating machines, a sought after skill even approved by the GA Real Estate Commission as a Continuing Education class.
Driven by her own successful endeavors, Shana's ambitions know no bounds. Her goal is to create a larger platform that educates not only her clients but also empowers her colleagues.
This ripple effect reaches aspiring homebuyers far and wide. But Shana's influence extends beyond the United States.
As the founder of Paradigm Global, Shana's real estate prowess has now gained international reach. She serves stateside investors in the stunning Dominican Republic, where her exceptional work has resulted in a formidable sales force of over 100 agents.
She mentors and trains these agents to excel in selling international properties, having herself sold multi-millions of dollars in real estate in less than a year. As a developer in the Dominican Republic and part owner of a company boasting over $20 million in assets, she has left an indelible mark on the international real estate landscape.
Her expertise reaches across borders, bridging the gap between stateside investors and the breathtaking properties of the Dominican Republic. With an insider's knowledge of residential property development, Shana has been a part of projects from inception and assessment to successful completion, all handled with her trademark finesse.
Yet, her true passion lies in empowering communities through homeownership education. Shana's remarkable journey isn't solely defined by her professional accomplishments.
A devoted mother of three, proud grandmother of two, and a loving wife for over twenty five years, she seamlessly intertwines her love for real estate with her charitable efforts.
Shana serves as the Executive Director of Paradigm Homeownership Initiative, a 501(c)(3) organization, with a mission to equip families with the tools for homeownership—a reality achieved through education and financial assistance.
This thoughtful entrepreneur and innovative professional has dedicated her life to spreading happiness in every facet of her life, whether in business or at home.
LaShana, or Shana as she's fondly called, is transforming the world of real estate one homeowner at a time, leaving an enduring impact on all the lives she touches.
Prepare to embark on an extraordinary journey with Shana, where possibilities are transformed into reality and dreams find their everlasting homes.
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